00. Hello
01. We exist to find a better way
Doing things the way they’ve always been done? No thanks. We keep our finger on the pulse, so you don’t have to.
02. The pursuit of meaningful work
Bringing other people’s dreams to life is pretty special. Simple. We are driven to create brands that inspire others because it inspires us.
03. Best idea wins
We don’t operate under a hierarchy of ideas. No matter where it comes from, or how long it takes: the best idea leads the way.
04. Start with why
People don’t buy what you do, they buy why you do it. We design brands that tell authentic stories.
05. Every decision is a brand decision
Successful brands are guided by a unified set of principles that govern why they exist. Every decision you make affects your brand.
06. The world has enough shit stuff
The world is already filling up with lots of things. It’s up to us to make something that is meaningful and long-lasting… otherwise, what’s the point?
Capabilities
We are Divide, a small multi-disciplinary strategy lead creative agency based in Adelaide, Australia and working globally. We believe that sufficient strategic research and creative freedom – can solve the biggest challenges facing businesses both small and large. We believe there are always better ways and we exist to find them.
Strategy
It is impossible to overstate the importance of sound strategy before commencing any of the *fun stuff*. Every branding project we put our hands on begins with Divide’s ‘Brand Clarity’ discovery process, where we work together to define and differentiate your brand. This provides a solid foundation for creative concepts to be born, giving purpose and direction to your branding.
We can’t give all our secrets away here. Get in touch if you’d like to find out more about this process.
Branding
Branding is everything. We specialize in visual storytelling that connects brands with the people they were made to meet. Our team of graphic designers and strategists work collaboratively to develop a clear path for your brand through the weeds of messy conceptualisation to the slick, polished, sharp, shiny, delicious (etc.) finish line.
With processes rooted in theory, and designers who – well, LOVE to design beautiful things – a brand identity built by Divide is a carefully crafted combination of head and heart.
Graphic Design
In addition to full brand identity builds, Divide offers graphic design services on an ad-hoc basis. Think: event branding, signage solutions, merchandise runs, social media campaign designs, anything and everything digital… you get the picture. We’re here if you need.
Packaging
Good packaging design will take your brand places… and no, that’s not just a metaphor. We consider every packaging item to be a sort of small billboard: free advertising for your brand as it moves around the world in its consumers hands, however fleeting. We focus on creating sustainable, long-lasting and flexible systems within our packaging design solutions that create lasting impact. With years of experience in the industry, we’re also on hand to assist with sourcing.
Environmental
Brands start on paper, but they certainly don’t finish there. We believe good brand design should be all-encompassing. We work closely with businesses (along with architects and interior designers) to make design choices that merge identity and interiors, creating cohesive and immersive brand experiences. In addition to signage and wayfinding, Divide provide more specialised services such as conceptual 3D modeling, venue propping and custom artwork creation. Divide are experts at brand and spatial integration.
Web
Your website, in today’s digital landscape, is your virtual shopfront – the face of your brand. Divide understands this intimately. Our team of designers isn’t just digitally minded; they’re digital natives. With a team who grew up surfing online rather than in the ocean, we’re digitally minded and enthusiastic about user-experience. We handle every aspect, from inception to design and development, ensuring your brand has the most elevated web presence.
Recent Work
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Bandit Pizza Wine
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Billie Cannabis
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Bottega Bandito
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Bowden Brewing
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Niña Restaurant
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Sodii
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Nylastex
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Optimal Support
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House Warmers
More work available upon request.
Contact us or drop past.
45 Gilbert Street, Adelaide,
South Australia.
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Get us here too.
hello@divide.agency
@divide.agency
Looking for our sibling
company & Conquer?
hello@andconquer.agency
andconquer.agency
@andconquer